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  • Writer's pictureJonathan Hawkins

Comparing Traditional Contact Center Quality Assurance Software with Predictive Behavioral Analytics-Enhanced Reviews

Author: Jonathan Hawkins, CEO Anthrolytics Ltd

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Quality Assurance (QA) reviews in contact centers have traditionally been a cornerstone for maintaining high standards of customer service and operational efficiency. These reviews typically involve evaluating an agent's performance based on call recordings, customer feedback, and predefined criteria. While effective to some extent, traditional QA reviews often miss critical underlying issues affecting employee performance and overall well-being.

Enter Predictive Behavioral Analytics (PBA), a game-changer that provides deeper insights into agents' mental states and potential future behaviors, such as burnout, unplanned absences, or resignations. This blog explores the differences between traditional QA reviews and those enhanced by PBA, highlighting how the latter enriches conversations, enables proactive issue management, and improves both culture and operational metrics.

Traditional QA Software Reviews: A Snapshot

Traditional Contact Center Quality Assurance Software reviews focus primarily on assessing agents' performance based on objective criteria such as:

- Call handling time

- Adherence to scripts

- Resolution rates

- Customer satisfaction scores

These reviews are typically conducted periodically, with feedback provided to agents to help them improve specific aspects of their performance. While this method has its benefits, it is inherently reactive and limited in scope. Traditional QA reviews often fail to:

- Address underlying causes of poor performance

- Detect early signs of burnout or disengagement

- Provide a holistic view of an agent's well-being

The Power of Predictive Behavioral Analytics

Predictive Behavioral Analytics leverages advanced data analytics to predict future behaviors and outcomes based on historical and real-time data. By integrating PBA into QA reviews, contact centers can gain insights into:

- Agents' stress levels and risk of burnout

- Likelihood of unplanned absences

- Potential for resignation

This proactive approach transforms QA reviews from a reactive performance assessment to a holistic and forward-looking strategy.

Enriching Conversations with PBA-Enhanced Reviews

When reviewers have access to PBA data, the nature of QA reviews changes fundamentally. Conversations become more nuanced and empathetic, focusing not just on performance metrics but also on the agent's overall well-being.

Here’s how PBA enhances these interactions:

1. Identifying Early Warning Signs:

   With PBA, reviewers can identify early warning signs of burnout, stress, or disengagement. This allows them to address issues before they escalate, fostering a supportive environment.

2. Personalized Feedback:

   PBA enables reviewers to tailor their feedback to the specific needs and challenges of each agent. For example, if an agent is showing signs of stress, the reviewer can suggest stress management techniques or adjustments to their workload.

3. Proactive Support:

   Armed with insights from PBA, reviewers can offer proactive support, such as mental health resources, flexible scheduling, or career development opportunities. This proactive approach demonstrates a commitment to employee well-being, boosting morale and engagement.

Improving Culture and Motivation

By integrating PBA into QA reviews, contact centers can create a more supportive and nurturing work environment. Here’s how:

1. Enhanced Employee Engagement:

   When agents feel understood and supported, their engagement levels rise. Engaged employees are more likely to go above and beyond in their roles, leading to higher customer satisfaction.

2. Reduced Turnover:

   By addressing issues proactively, contact centers can reduce turnover rates. Employees who feel valued and supported are less likely to leave, saving the organization the costs associated with hiring and training new staff.

3. Positive Work Culture:

   A focus on well-being and proactive support fosters a positive work culture. Employees are more likely to feel a sense of belonging and loyalty, which translates into better performance and lower absenteeism.

Boosting Operational Metrics

The benefits of PBA-enhanced QA reviews extend beyond employee well-being to impact key operational metrics:

1. Improved Performance:

   Agents who are supported and engaged are more likely to perform well, leading to higher first-call resolution rates, shorter call handling times, and improved customer satisfaction scores.

2. Reduced Absenteeism:

   By addressing stress and burnout proactively, contact centers can reduce unplanned absences. This ensures that staffing levels remain consistent, enhancing overall productivity.

3. Higher Retention Rates:

   Lower turnover rates mean that experienced agents stay longer, reducing the need for continuous recruitment and training. This stability contributes to better overall performance and customer service quality.


The integration of Predictive Behavioral Analytics into QA reviews represents a significant evolution in how contact centers manage and support their agents. By moving beyond traditional performance metrics to a more holistic and proactive approach, contact centers can foster a supportive work environment that enhances employee well-being, engagement, and motivation. This, in turn, leads to improved operational metrics, creating a win-win situation for both employees and the organization. As the contact center industry continues to evolve, embracing PBA-enhanced QA reviews will be key to staying competitive and maintaining high standards of customer service.

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