Why I Bet on Predictive Behavioral Analytics (and Won).
- Jonathan Hawkins
- Sep 29
- 2 min read
Five Voices. One Story. The COO Perspective.

In my career as a global executive, I’ve learned that no strategy, however brilliant, survives without the commitment of people. Factories, processes, supply chains—none of it works unless employees feel engaged and motivated to stay.
Yet, time and again, I found myself in board meetings poring over reports of attrition and absenteeism, knowing full well that we were reacting too late. By the time a quarterly report confirmed rising turnover, the talent had already walked out the door. Surveys gave us answers after the fact, and leadership would debate why engagement initiatives failed to stick.
When I first encountered Anthrolytics, I asked myself: is this another HR experiment, destined to join the graveyard of 'employee experience' tools? But there was something different here. Anthrolytics didn’t require us to ask employees how they felt—it used the operational data we already collected, from scheduling to adherence to productivity, and built emotional profiles and predictive behaviors. It was foresight, not hindsight.
To bring it to the board, I had to make a business case, not just a moral one. We calculated the average cost of turnover per employee: around $30,000 when you factor in lost productivity, recruitment, training, and ramp-up. Across a workforce of thousands, even a 10% reduction meant saving millions of dollars annually. That number got attention. But what sealed the deal was how Anthrolytics integrated seamlessly with our existing systems. No additional logins, no disruption, just intelligence woven into the way we already operated.
Today, every morning, my leadership dashboard highlights areas of risk. I can see which teams are thriving, which managers are re-engaging their people effectively, and which pockets of the business are drifting toward disengagement. Instead of post-mortems, we now run interventions—coaching, scheduling tweaks, recognition programs—before issues spiral.
This decision wasn’t about technology for its own sake. It was about credibility. When I signed off on Anthrolytics, I was saying to our people: we don’t just want your labor, we want to understand your experience, anticipate your needs, and act on them. That choice has delivered both financial results and cultural renewal.
Leadership is often painted as bold strategic moves, but more often it’s about small, consistent signals. By betting on Anthrolytics, I didn’t just save millions—I showed our people that we were willing to see them, not just their output. And that is a return no spreadsheet can capture.




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