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Predictive Behavioral Analytics

Predictive Behavioral Analytics is a new way of combining data science with behavioral science to understand and predict human behavior.

Neuroscience has proven that all human decisions contain some emotion (which is not to say that all human decisions are emotional). However, our approach considers a range of factors that contribute to how we evaluate a situation and make a decision:

The task and the context (what stimulated us to act, what we want to do)

What we need (rational criteria like price, convenience)

What we want (emotional criteria like increased happiness, less fear)

Internal biases (such as behavioral or unconscious biases)

External influences (like recommendations, star ratings and so on)

Personal experience (what we expect, based on upon our prior history)

Ideal for B2C & B2B organizations where a higher Customer Life Time Value (CLTV) is a strategic necessity. With it, you can:

Increase sales

Enhance cross-sales

Lower costs

Reduce churn

Our mission is to give you the ability to offer every customer a tailored experience, one that meets their individual wants and needs.

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