Consumer Motivations & Behaviors

An Anthrolytics whitepaper on why people shop, and how they choose between products and brands. If there is one thing we can say with certainty, it is that people are not wholly rational. Indeed, neurobiology studies have concluded that emotions play a vital role in decision-making and therefore the observable behaviours of consumers.

This paper aims to explain the factors and motivations which collectively contribute to consumer behaviour; in other words, what customers really care about, why, and how that contributes to their purchasing decisions.