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Why empathy at scale is the new competitive differentiator

If there is one thing we can say with certainty, it is that people are not wholly rational. Indeed, multiple neurobiology studies have concluded that emotions play a pivotal role in decision-making and, therefore, customers' behaviours. In a world where it is getting harder for brands to be different, there has never been a greater need for empathy between your brand and your customers and the impact it can have on your bottom line.

We know that businesses can struggle to identify what their customers care about, why, and how that contributes to their purchasing decisions, especially in this age of digital channels and self-service, where direct conversations are rare, as are the opportunities to demonstrate both competence and compassion.

But what if you did know how they feel? And how about if we could do that every day, at every vital touchpoint in a customer journey? This is Digital Empathy, and together with Predictive Behavioural Analytics at scale, companies can become more empathetic and create a sustainable positive impact on the triple bottom line of social, economic, and environmental value.

In this webinar, we will discuss:

• What is Digital Empathy

• How it drives quantifiable bottom line results

• What Digital Empathy looks like in Practice

success@anthrolytics.io

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