DIGITAL EMPATHY AS A SERVICE
What if you understood why people do what they do and could anticipate what each and every customer is likely to do next?
What if that insight could be added to your existing Marketing and Customer Platforms?
This would mean that you could build Digital Empathy into your existing technology and operations.
Which means that you can deliver exceptional experiences for your customers and exceptional results from your initiatives.
HOW DO YOU START?
DEMONSTRABLE VALUE AT EACH STEP
STEP ONE - NO RISK DISCOVERY
During the discovery phase, as a prospective client you will work closely with us to deep dive into your strategic program objectives and data landscape to determine the potential to complete a Predictive Behavioral Analytics project.
The deliverable is a presentation detailing the data landscape, how that can align to the strategic objectives and where the gaps are, if any. You will also receive a roadmap and costs for a Predictive Analytics Project.
STEP TWO - PROOF OF VALUE
The POV phase of the project seeks to understand the emotional impact of the experiences that you are providing along the customer journey.
The deliverable is a report which identifies the key moments that matter, what emotion does that drive within your customer base and how does that link to subsequent behavior and measurable outcomes. We will also provide a projected ROI for the program.
STEP THREE - PILOT
In order to ensure the efficacy of the predictive models within your business we recommend piloting within a single, substantial, business unit in order to test the predictive modelling end to end. This will allow you to run the models across a segment of customers and use that insight to drive test marketing, retention and experience optimization projects.
We would anticipate at this stage that measurable financial value will be delivered from the platform
STEP FOUR - PRODUCTION
At this point in the process the predictive models and linkage to outcomes have been demonstrated and it is time to move into a regularly running predictive model of all the customer base.
This will be run on the anthrolytics Digital Empathy as a Service platform to provide constant insights.
The full production program will be augmented with our advisory services, which will vary according to your needs.
ADVISORY SERVICES
ADDING VALUE TO YOUR DIGITAL EMPATHY PROGRAM
DEEP DIVE
DIGITAL EMPATHY PERFORMANCE & FINANCIAL LINKAGE
Our experienced team of behavioral and data scientists will provide a detailed analysis of your data.
Key deliverables will be:
Digital Empathy Performance Reporting
Linking Emotion response to 'Moments that Matter'
Recommended optimization of moments that matter
Segment Performance Reports
Financial Linkage to strategic goals
OPERATIONAL EXCELLENCE
DIGITAL EMPATHY PROGRAM DESIGN
Our Digital Empathy methodology is based on our thought leadership developed by an experienced team who have led global CX and Marketing programs in Blue Chip enterprise organizations.
Key deliverables will be:
Detailed Program Roadmap of how to build Digital Empathy programs within your organization
Analysis of existing data sets to highlight moments that matter and focus areas of the customer journey
Design optimal data frameworks for Predictive Behavioral Analytics
LEADING WITH DIGITAL EMPATHY
EXECUTIVE PROGRAM
Designed for executive leadership to develop knowledge around empathic Employee, Customer and Digital Empathy programs.
Key Deliverables will be:
Pre-workshop assessment - where is the company today
Executive workshop
What is the science behind empathy and its impact on behavioral outcomes
What is the economic benefit of empathic leadership
How to implement empathic customer engagements across Digital Channels
Bespoke action plan
THE ANTHROLYTICS PLATFORM
Our platform is offered as a managed service and has been designed to plug into your current architecture to drive more value from your existing technology investments.
You will be able to take the right decision at the right time for the right customer thanks to a seamless integration with our managed services. You benefit from our advanced artificial intelligence and machine learning algorithms without jeopardizing your data integrity.
